Hotel L'Orologio - WTB Hotels
Piazza Santa Maria Novella 24
View on map and nearby hotels
10 nights, 2 adults
USD$9,809.96
Includes taxes and charges
10 nights, 2 adults
USD$9,809.96
Includes taxes and charges
Why people book this hotel
“Central location”
“Sensational location for all our activities in Florence, very close to the train…”
“Very helpful staff”
“Excellent location, great staff, wonderful room”
“Great location, good breakfast, nice room”
“Room was felt more spacious than described”
“Breakfast was nice with a good variety of food, the dining area was a bit noisy …”
“The hearty, varied breakfast, with fresh and well-prepared products”
“Clean, great buffet breakfast”
“Such a beautiful property, rooms were small but felt spacious due to very high c…”
Overview
L'Orologio is a themed design hotel on Piazza Santa Maria Novella. It offers stylish rooms with free Wi-Fi and marble bathrooms. Florence Cathedral is 600 metres away. Each floor of Hotel L’Orologio is dedicated to an important watch manufacturer. Each room is unique, displaying photographs and paintings of a specific wristwatch model. The elegant rooms feature mahogany floors and furniture. They include a flat-screen TV with satellite channels, and air conditioning. Some offer views over Florence city centre. A buffet breakfast is served in the top-floor dining room, which boasts lovely views of the square. The L’Orologio Hotel is surrounded by shops, restaurants and public transport links. It is 400 metres from S.M. Novella Train Station.
Traveller reviews
Jackie
solo_traveller
June 5, 2026
Central location
Victoria
couple
May 16, 2026
“Unbeatable location”
Sensational location for all our activities in Florence, very close to the train station also. Very helpful staff. Clean, great buffet breakfast.
teresa
couple
May 2, 2026
“Beautiful design, clean hotel.”
Such a beautiful property, rooms were small but felt spacious due to very high ceilings, lovely decor & very clean. The hotel had beautiful communal rooms with lovely furniture & very relaxing Reading areas. Breakfast was nice with a good variety of food, the dining area was a bit noisy not sure if it was the air conditioning but was loud otherwise a beautiful hotel to stay in and I’ve stayed in loads with work and leisure trips. Thank you!
Scott
couple
April 28, 2026
“Perfect hotel in the heart of Florence”
Excellent location, great staff, wonderful room. Everything was perfect.
Frances
couple
April 26, 2026
“Great location, lovely hotel”
Great location
Sally
solo_traveller
April 13, 2026
Great location, good breakfast, nice room
SERAFETTIN ERSAN
family_with_children
March 18, 2026
Location, staff
Samantha
extended_group
February 23, 2026
“We had a really great time.”
Staff was super friendly, always available and helpful. Decorations throughout the hotel were beautiful, you can really see it is done with passion.
JY
family_with_children
February 23, 2026
“Good location and service”
Location was very good, right in the piazza smn. There's an underground passageway nearby to the Smn station. Duomo is nearby too. Concierge was extremely helpful, he gave us helpful tips and an annotated map of Florence. Room was felt more spacious than described. There was a magnifying mirror in the toilet which I didn't expect. Lots of restaurants around the area.
Christos
couple
February 23, 2026
“Perfect stay in a central and welcoming hotel”
The location is ideal, very close to the city center, with all the main tourist attractions just a 10-20 minute walk away. The warm welcome from the hotel staff: always available to answer my questions and suggest places to visit or restaurants to try. The hearty, varied breakfast, with fresh and well-prepared products. The tranquility of the hotel: despite its central location, the place remains surprisingly peaceful, allowing for a restful night after a busy day of sightseeing.
William
couple
February 21, 2026
“Superb stay!”
Superb location for all the sights. Attentive and friendly staff.
Jon
couple
February 18, 2026
“Superb hotel”
Perfect location, super staff, large room, great view from breakfast room, superb downstair lounges
Andrew
couple
February 17, 2026
“Super hotel - perfectly located”
Lovely property located in a fantastic position - allowing very easy access to to the main sights, railway station and tram ( for the airport ) we were upgraded to a very large suite and the staff could not have been more helpful
Sean
couple
February 16, 2026
Lovely hotel
Christine
couple
January 12, 2026
“Excellent!”
Location, facilities, breakfast
Jennifer
couple
November 30, 2025
“Fantastic facilities and location for a holiday stay”
This hotel provides a total experience! The location is perfect right on Piazza di Santa Maria Novella. It is a short walk to the train station, to Cattedrale di Santa Maria dell Fiore, to Ponte Vecchio and many restaurants. Laundrette facilities are a short walk away. The facilities in this hotel are second to none, restful and relaxing lounges, bar for aperitivo, dining room for breakfast to name a few. The rooms are extremely well appointed with a good shower, large comfortable bed and a street view out the window. The building has a lift and security guards at the front. Would definitely come back here.
Susan
solo_traveller
November 22, 2025
“Great location, don’t book a single if a restless sleeper!”
Location of the hotel is amazing, on Santa Maria Novella piazza, so close to the main train station. Amazing gelato just near the hotel. Room small, as a single, but very functional. Toiletries were Grown Alchemist (Aussie brand). Breakfast included in my room rate with bottled water daily too.
Carole
family_with_children
November 18, 2025
Fantastic location close to shops, main tourist sites and train station. Lovely hotel.
Tautvydas
couple
November 8, 2025
The hotel's location is ideal, and its cleanliness is impeccable. Every moment of our stay was a luxurious experience.
Stephanie
family_with_children
October 26, 2025
“Relaxing, comfortable, excellent breakfasts, wonderful staff and fantastic location.”
This is a beautiful hotel perfectly located to the centre of Florence. Very close to the station. The ambience is wonderful with the history and clocks , deep cosy sofas and really friendly staff. The rooms are really beautiful, clean and comfy.
Facilities
Accessibility
Higher level toilet, Emergency cord in bathroom
Activities
Fitness, Sauna, Fitness centre, Massage, Hammam
Cleanliness & disinfecting
Use of cleaning chemicals that are effective against Coronavirus, Linens, towels and laundry washed in accordance with local authority guidelines, Guest accommodation is disinfected between stays, Guest accommodation sealed after cleaning, Property is cleaned by professional cleaning companies
Food & Drink
Breakfast options, Wine/champagne, Snack bar, Special diet menus (on request), Bar, Breakfast in the room
Food & drink safety
Physical distancing in dining areas, Food can be delivered to guest accommodation, All plates, cutlery, glasses and other tableware have been sanitized, Delivered food is securely covered
General
WiFi available in all areas, Facilities for disabled guests, Family rooms, Lift, Safety deposit box, Pets allowed, Non-smoking rooms, Allergy-free room, Non-smoking throughout, Air conditioning, Designated smoking area, Heating, Soundproof rooms
Internet
Internet services, Free WiFi, WiFi
Parking
Parking
Physical distancing
Contactless check-in/check-out, Cashless payment available, Physical distancing rules followed, Screens or physical barriers placed between staff and guests in appropriate areas
Safety & security
Key card access, Security alarm, Smoke alarms, CCTV outside property, Fire extinguishers
Safety features
Thermometers for guests provided by property, Face masks for guests available, Staff follow all safety protocols as directed by local authorities, Shared stationery such as printed menus, magazines, pens, and paper removed, Hand sanitizer in guest accommodation and key areas, First aid kit available
Services
Shuttle service, Pet bowls, Car hire, Fax/photocopying, Luggage storage, Shared lounge/TV area, Daily housekeeping, Concierge service, Shuttle service (additional charge), Babysitting/child services, Laundry, Dry cleaning, Room service, Meeting/banquet facilities, 24-hour front desk, Valet parking, Currency exchange, Ironing service
Deluxe Apartment - Annex Building
This spacious apartment includes 1 living room, 1 separate bedroom and 1 bathroom with a shower and bathrobes. The apartment offers air conditioning, a washing machine, soundproof walls, a tea and coffee maker and a TV. The unit has 2 beds.
Superior Apartment - Annex Building
This air-conditioned apartment features 1 living room, 1 separate bedroom and 1 bathroom with a shower. The apartment features a washing machine, soundproof walls, a tea and coffee maker, a wardrobe and a TV. The unit has 1 bed.
Family Room
Consists of 2 interconnecting rooms with a marble bathroom with bathtub or shower plus soft bathrobe and slippers. Free WiFi is provided.
Deluxe Double Room
This room features a flat-screen TV with satellite channels, a marble bathroom with bath tub or shower, and an I-Pod docking station. Free Wi-Fi is provided
Deluxe Double Room with City View
Providing free toiletries and bathrobes, this double room includes a private bathroom with a bath, a shower and a bidet. The spacious air-conditioned double room provides a flat-screen TV with satellite channels, soundproof walls, a tea and coffee maker, a wardrobe as well as city views. The unit offers 1 bed.
Superior Double Room
This room features a flat-screen TV with satellite channels, a marble bathroom with bathtub or shower, and an I-Pod docking station. Free Wi-Fi is provided.
Superior Triple Room
This room features a flat-screen TV with satellite channels, a marble bathroom with bathtub or shower plus soft bathrobe and slippers, and an I-Pod docking station. Free Wi-Fi is provided.
Duplex Junior Suite
Providing free toiletries and bathrobes, this suite includes a private bathroom with a bath, a shower and a bidet. The suite features parquet floors, a seating area with a flat-screen TV with satellite channels, air conditioning, soundproof walls, as well as a tea and coffee maker. The unit offers 2 beds.
Junior Suite
This room features a flat-screen TV with satellite channels, and an I-Pod docking station. It includes a separate seating area with sofa, and a marble bathroom with soft bathrobe and slippers. Free Wi-Fi is provided.
Suite
Offering views of the Florentine courtyards or historical town centre, this suite features 2 separate rooms and a marble bathroom with bathtub or shower plus soft bathrobe and slippers. It includes a flat-screen TV with satellite channels and an I-Pod docking station. Free Wi-Fi is provided.
Superior Single Room
This room features a flat-screen TV with satellite channels, a marble bathroom with bathtub or shower plus soft bathrobe and slippers, and an I-Pod docking station. Free Wi-Fi is provided.
Hotel Policies
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