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Hotel L'Orologio - WTB Hotels

Hotel

Piazza Santa Maria Novella 24

10 nights, 2 adults

USD$9,809.96

USD$8,450

Includes taxes and charges

10 nights, 2 adults

USD$9,809.96

USD$8,450

Includes taxes and charges

See Rooms & Prices
hotel
hotel

Why people book this hotel

Great location
17 mentions

Central location

Sensational location for all our activities in Florence, very close to the train…

Friendly staff
10 mentions

Very helpful staff

Excellent location, great staff, wonderful room

Comfortable rooms
8 mentions

Great location, good breakfast, nice room

Room was felt more spacious than described

Breakfast available
8 mentions

Breakfast was nice with a good variety of food, the dining area was a bit noisy …

The hearty, varied breakfast, with fresh and well-prepared products

Clean rooms
4 mentions

Clean, great buffet breakfast

Such a beautiful property, rooms were small but felt spacious due to very high c…

Overview

L'Orologio is a themed design hotel on Piazza Santa Maria Novella. It offers stylish rooms with free Wi-Fi and marble bathrooms. Florence Cathedral is 600 metres away. Each floor of Hotel L’Orologio is dedicated to an important watch manufacturer. Each room is unique, displaying photographs and paintings of a specific wristwatch model. The elegant rooms feature mahogany floors and furniture. They include a flat-screen TV with satellite channels, and air conditioning. Some offer views over Florence city centre. A buffet breakfast is served in the top-floor dining room, which boasts lovely views of the square. The L’Orologio Hotel is surrounded by shops, restaurants and public transport links. It is 400 metres from S.M. Novella Train Station.

Traveller reviews

J

Jackie

solo_traveller

June 5, 2026

8

Central location

V

Victoria

couple

May 16, 2026

10

Unbeatable location

Sensational location for all our activities in Florence, very close to the train station also. Very helpful staff. Clean, great buffet breakfast.

T

teresa

couple

May 2, 2026

10

Beautiful design, clean hotel.

Such a beautiful property, rooms were small but felt spacious due to very high ceilings, lovely decor & very clean. The hotel had beautiful communal rooms with lovely furniture & very relaxing Reading areas. Breakfast was nice with a good variety of food, the dining area was a bit noisy not sure if it was the air conditioning but was loud otherwise a beautiful hotel to stay in and I’ve stayed in loads with work and leisure trips. Thank you!

S

Scott

couple

April 28, 2026

9

Perfect hotel in the heart of Florence

Excellent location, great staff, wonderful room. Everything was perfect.

F

Frances

couple

April 26, 2026

8

Great location, lovely hotel

Great location

S

Sally

solo_traveller

April 13, 2026

9

Great location, good breakfast, nice room

S

SERAFETTIN ERSAN

family_with_children

March 18, 2026

8

Location, staff

S

Samantha

extended_group

February 23, 2026

10

We had a really great time.

Staff was super friendly, always available and helpful. Decorations throughout the hotel were beautiful, you can really see it is done with passion.

J

JY

family_with_children

February 23, 2026

10

Good location and service

Location was very good, right in the piazza smn. There's an underground passageway nearby to the Smn station. Duomo is nearby too. Concierge was extremely helpful, he gave us helpful tips and an annotated map of Florence. Room was felt more spacious than described. There was a magnifying mirror in the toilet which I didn't expect. Lots of restaurants around the area.

C

Christos

couple

February 23, 2026

10

Perfect stay in a central and welcoming hotel

The location is ideal, very close to the city center, with all the main tourist attractions just a 10-20 minute walk away. The warm welcome from the hotel staff: always available to answer my questions and suggest places to visit or restaurants to try. The hearty, varied breakfast, with fresh and well-prepared products. The tranquility of the hotel: despite its central location, the place remains surprisingly peaceful, allowing for a restful night after a busy day of sightseeing.

W

William

couple

February 21, 2026

10

Superb stay!

Superb location for all the sights. Attentive and friendly staff.

J

Jon

couple

February 18, 2026

9

Superb hotel

Perfect location, super staff, large room, great view from breakfast room, superb downstair lounges

A

Andrew

couple

February 17, 2026

10

Super hotel - perfectly located

Lovely property located in a fantastic position - allowing very easy access to to the main sights, railway station and tram ( for the airport ) we were upgraded to a very large suite and the staff could not have been more helpful

S

Sean

couple

February 16, 2026

10

Lovely hotel

C

Christine

couple

January 12, 2026

10

Excellent!

Location, facilities, breakfast

J

Jennifer

couple

November 30, 2025

10

Fantastic facilities and location for a holiday stay

This hotel provides a total experience! The location is perfect right on Piazza di Santa Maria Novella. It is a short walk to the train station, to Cattedrale di Santa Maria dell Fiore, to Ponte Vecchio and many restaurants. Laundrette facilities are a short walk away. The facilities in this hotel are second to none, restful and relaxing lounges, bar for aperitivo, dining room for breakfast to name a few. The rooms are extremely well appointed with a good shower, large comfortable bed and a street view out the window. The building has a lift and security guards at the front. Would definitely come back here.

S

Susan

solo_traveller

November 22, 2025

8

Great location, don’t book a single if a restless sleeper!

Location of the hotel is amazing, on Santa Maria Novella piazza, so close to the main train station. Amazing gelato just near the hotel. Room small, as a single, but very functional. Toiletries were Grown Alchemist (Aussie brand). Breakfast included in my room rate with bottled water daily too.

C

Carole

family_with_children

November 18, 2025

9

Fantastic location close to shops, main tourist sites and train station. Lovely hotel.

T

Tautvydas

couple

November 8, 2025

10

The hotel's location is ideal, and its cleanliness is impeccable. Every moment of our stay was a luxurious experience.

S

Stephanie

family_with_children

October 26, 2025

10

Relaxing, comfortable, excellent breakfasts, wonderful staff and fantastic location.

This is a beautiful hotel perfectly located to the centre of Florence. Very close to the station. The ambience is wonderful with the history and clocks , deep cosy sofas and really friendly staff. The rooms are really beautiful, clean and comfy.

Facilities

Accessibility

Higher level toilet, Emergency cord in bathroom

Activities

Fitness, Sauna, Fitness centre, Massage, Hammam

Cleanliness & disinfecting

Use of cleaning chemicals that are effective against Coronavirus, Linens, towels and laundry washed in accordance with local authority guidelines, Guest accommodation is disinfected between stays, Guest accommodation sealed after cleaning, Property is cleaned by professional cleaning companies

Food & Drink

Breakfast options, Wine/champagne, Snack bar, Special diet menus (on request), Bar, Breakfast in the room

Food & drink safety

Physical distancing in dining areas, Food can be delivered to guest accommodation, All plates, cutlery, glasses and other tableware have been sanitized, Delivered food is securely covered

General

WiFi available in all areas, Facilities for disabled guests, Family rooms, Lift, Safety deposit box, Pets allowed, Non-smoking rooms, Allergy-free room, Non-smoking throughout, Air conditioning, Designated smoking area, Heating, Soundproof rooms

Internet

Internet services, Free WiFi, WiFi

Parking

Parking

Physical distancing

Contactless check-in/check-out, Cashless payment available, Physical distancing rules followed, Screens or physical barriers placed between staff and guests in appropriate areas

Safety & security

Key card access, Security alarm, Smoke alarms, CCTV outside property, Fire extinguishers

Safety features

Thermometers for guests provided by property, Face masks for guests available, Staff follow all safety protocols as directed by local authorities, Shared stationery such as printed menus, magazines, pens, and paper removed, Hand sanitizer in guest accommodation and key areas, First aid kit available

Services

Shuttle service, Pet bowls, Car hire, Fax/photocopying, Luggage storage, Shared lounge/TV area, Daily housekeeping, Concierge service, Shuttle service (additional charge), Babysitting/child services, Laundry, Dry cleaning, Room service, Meeting/banquet facilities, 24-hour front desk, Valet parking, Currency exchange, Ironing service

Deluxe Apartment - Annex Building

This spacious apartment includes 1 living room, 1 separate bedroom and 1 bathroom with a shower and bathrobes. The apartment offers air conditioning, a washing machine, soundproof walls, a tea and coffee maker and a TV. The unit has 2 beds.

Max 4 guests 75 1 bedroom 1 bathroom
Superior Apartment - Annex Building

This air-conditioned apartment features 1 living room, 1 separate bedroom and 1 bathroom with a shower. The apartment features a washing machine, soundproof walls, a tea and coffee maker, a wardrobe and a TV. The unit has 1 bed.

Max 2 guests 45 1 bedroom 1 bathroom
Family Room

Consists of 2 interconnecting rooms with a marble bathroom with bathtub or shower plus soft bathrobe and slippers. Free WiFi is provided.

Max 4 guests 50 1 bedroom 1 bathroom
Deluxe Double Room

This room features a flat-screen TV with satellite channels, a marble bathroom with bath tub or shower, and an I-Pod docking station. Free Wi-Fi is provided

Max 2 guests 17 1 bedroom 1 bathroom
Deluxe Double Room with City View

Providing free toiletries and bathrobes, this double room includes a private bathroom with a bath, a shower and a bidet. The spacious air-conditioned double room provides a flat-screen TV with satellite channels, soundproof walls, a tea and coffee maker, a wardrobe as well as city views. The unit offers 1 bed.

Max 2 guests 28 1 bedroom 1 bathroom
Superior Double Room

This room features a flat-screen TV with satellite channels, a marble bathroom with bathtub or shower, and an I-Pod docking station. Free Wi-Fi is provided.

Max 2 guests 16 1 bedroom 1 bathroom
Superior Triple Room

This room features a flat-screen TV with satellite channels, a marble bathroom with bathtub or shower plus soft bathrobe and slippers, and an I-Pod docking station. Free Wi-Fi is provided.

Max 3 guests 21 1 bedroom 1 bathroom
Duplex Junior Suite

Providing free toiletries and bathrobes, this suite includes a private bathroom with a bath, a shower and a bidet. The suite features parquet floors, a seating area with a flat-screen TV with satellite channels, air conditioning, soundproof walls, as well as a tea and coffee maker. The unit offers 2 beds.

Max 3 guests 38 1 bedroom 1 bathroom
Junior Suite

This room features a flat-screen TV with satellite channels, and an I-Pod docking station. It includes a separate seating area with sofa, and a marble bathroom with soft bathrobe and slippers. Free Wi-Fi is provided.

Max 2 guests 28 1 bedroom 1 bathroom
Suite

Offering views of the Florentine courtyards or historical town centre, this suite features 2 separate rooms and a marble bathroom with bathtub or shower plus soft bathrobe and slippers. It includes a flat-screen TV with satellite channels and an I-Pod docking station. Free Wi-Fi is provided.

Max 3 guests 28 1 bedroom 1 bathroom
Superior Single Room

This room features a flat-screen TV with satellite channels, a marble bathroom with bathtub or shower plus soft bathrobe and slippers, and an I-Pod docking station. Free Wi-Fi is provided.

Max 1 guests 14 1 bedroom 1 bathroom

Hotel Policies

Check-inFrom 14:00 to 23:59
Check-outFrom 00:00 until 12:00
Cancellation & prepaymentCancellation and prepayment policies vary by room type. Please check your booking details before finalizing.
Accepted credit cardsThe hotel reserves the right to pre-authorise credit cards prior to arrival.
The fine printWhen booking more than 5 rooms, different conditions and additional supplements may apply.
Last updated: Apr 11, 2024, 8:26 AM

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Hotel L'Orologio - WTB Hotels - 4 Star Hotel in Florence